If your website takes a while to load you not only risk losing page rank with Google but you can also seriously test the patience of your visitors. Slow site can cost you a fortune.
The key point is that it is necessary to engage in planning to create a relevant and practical SEO strategy for your site before you start your work, and to then implement that strategy in a consistent and structured fashion.
Google Analytics is a website traffic tracking program. The tool is free of charge, loaded with features, and an excellent choice for most website owners. If you are not familiar with the service, you should take some time to explore the tutorials Google offers, as fluency with the tool can be of great benefit to your SEO efforts. With Google Analytics on your site, you can track site visitor activity and discover where they came from, how long they spent on the site, and what they looked at on your site.
For most companies, the initial steps in setting an SEO strategy focus on defining the product priorities and the target markets. As those issues are typically driven by the particular concerns of specific businesses, we're going to focus this as the step in the strategy process, that is, determining which keywords and phrases are most likely to deliver the type of traffic the site needs.