You must master the techniques for selecting key words and phrases, with an emphasis on using the Keyword Effectiveness Index (KEI). Once you have a solid strategy and a set of keywords, it's time to get to work. Now go for content creation relates to SEO and remember the three factors that webmasters should keep in mind:

• Relevance
• Recency
• Quantity

   

Prior to site launch, you should also put in place several tools that will help you monitor and maintain your site.

• Google Analytics is a powerful web traffic reporting tool that lets you monitor your site traffic and inbound keyphrase performance.
• Google Webmaster and Bing Webmaster provide a set of useful tools focused on assessing how the site is being indexed by the search engines and provide you with a way to monitor indexing and keep your XML site maps up to date.