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SEO strategy

The key point is that it is necessary to engage in planning to create a relevant and practical SEO strategy for your site before you start your work, and to then implement that strategy in a consistent and structured fashion.

You must master the techniques for selecting key words and phrases, with an emphasis on using the Keyword Effectiveness Index (KEI). Once you have a solid strategy and a set of keywords, it's time to get to work. Now go for content creation relates to SEO and remember the three factors that webmasters should keep in mind:

  • Relevance
  • Recency
  • Quantity


Prior to site launch, you should also put in place several tools that will help you monitor and maintain your site.

  • Google Analytics is a powerful web traffic reporting tool that lets you monitor your site traffic and inbound keyphrase performance.
  • Google Webmaster and Bing Webmaster provide a set of useful tools focused on assessing how the site is being indexed by the search engines and provide you with a way to monitor indexing and keep your XML site maps up to date.