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Google Analytics

Google Analytics is a website traffic tracking program. The tool is free of charge, loaded with features, and an excellent choice for most website owners. If you are not familiar with the service, you should take some time to explore the tutorials Google offers, as fluency with the tool can be of great benefit to your SEO efforts. With Google Analytics on your site, you can track site visitor activity and discover where they came from, how long they spent on the site, and what they looked at on your site.

The system also tracks inbound search traffic and provides you with invaluable feedback on which keywords are generating traffic for your site in which markets. You can learn more at where you can create an account and explore a number of help resources from Google.

Implementing the service takes three steps :

  1. Create a Google Analytics account for the domain.
  2. Copy the tracking code provided by Google Analytics and add it to the pages of the site.
  3. Verify the site.

If you are working on a site rebuild, we advise against creating a new Google Analytics account. The better option is generally to use the existing site's Analytics code, which thereby preserves the site's traffic history and allows you to benchmark against historical data after you launch the new site.

In Joomla! there are several extensions that allow you to avoid having to copy and paste code – you need to only add the Google I.D. to the extension and it will handle getting the code into the right place on each of the pages. If you are not using one of the extensions that includes Google Analytics management, you will need to edit the files of your Joomla! template to add the code in the right place on the page. While it's hard to go wrong here, you should note the placement of the code: It belongs just before the closing </head> tag. If there are other scripts in the <head> section of your page, put them before the Google Analytics tracking code.